Lil Cubs brand identity
Lil Cubs is a baby essentials store created by Yvonne Nenguwo and Chipo Manjoma in 2020. When tasked to design the brand identity, we research how Afrikan mothers take are of their previous ones. The act of carrying their babies on their backs stood out and become our inspiration as it is a big part of the Afrikan heritage. Furthermore baby back carrying creates a special bond between the mother and child.
